Private banking has emerged as a premium sector of corporate bankers. Wealth management of family wealth has become a key bank marketing focus. This book addresses that sector and treats questions such as:

What is Banking for Family Business? What’s special about it? How does the Family Banker contribute to the creation of value for entrepreneur families?

Coauthored by many specialists, this book covers a wide spectrum of topics: it investigates the ways family bankers really work, the relations between private banking and corporate banking, the trends of the market in Europe and USA, the cha racteristics of family offices coming both from family and from banks and finally the best practices driven by private banking international houses.

The book is based on a strong link between a rigorous methodological approach and the real world best practices of wealth management, thanks to a team of contributors formed by both academics and professionals coming from the areas of corporate banking and private banking.

http://rapidshare.de/files/17084807/BankingforFamilyBusiness_ANewChallengeforWealthManagement_muya.rar