Four successful entrepreneurs and experienced angel investors seek to help “connect women with the resources they need to start and build sustainable high-growth businesses” in this instructive guide. Full of examples of women who mixed passion, vision and a pioneering spirit to achieve professional success, the volume offers both encouragement and practical advice. Ninety-five percent of all investor financing goes to men, the authors say, but it doesn’t have to be that way. They explain that entrepreneurs aren’t daredevils-they’re optimists who take calculated risks. Although the tone is upbeat and the tales are inspiring, the authors also examine the downside of entrepreneurship; beginning and running a business often takes a toll on families, they write, and the need for enormous stamina can test one’s spirits. It’s estimated that 50 percent of small businesses fold within their first year, so this book’s objective is to provide the other 50 percent, many of which are run by women, with the necessary tools for increased opportunity and success. From topics such as raising capital all the way to exit strategies for the CEO of a successful venture, this volume is a treasure trove of business know-how from some savvy “old girls.” An appendix, which includes sample legal forms, term sheets, business plan templates and PowerPoint presentations, should also prove extremely helpful.
Copyright 2003 Reed Business Information, Inc.

From Booklist
Ninety-five percent of all investor financing for new business is awarded to men. Yet women-owned businesses employ more than the Fortune 500 combined. Trying to reconcile those diametrically opposed statements might take lifetimes; instead, these four angel investors (Whiteley and her coauthors) patiently help beginners build a business–from the ground up. They quickly start by describing traits mandatory to successful entrepreneurs–passion, vision, pioneering spirit, and tenacity. Then they show how to translate those qualities into tangibles, such as naming the company, generating a short inspirational statement, building relationships before they’re needed, and distinguishing between tenacity and obstinacy. They’re gracious about sharing insider tips, like how banks lend money or the function of advisory boards. And they’re generous in relating the ups and downs of real entrepreneurs, from Zipcars’ Robin Chase to Giftcorp’s CEO Sheila Schectman. Knowledge to keep–and treasure. Barbara Jacobs
Copyright © American Library Association. All rights reserved

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